Build Trust.

Win Fast.

Lead Markets.

Got Product-Market Fit but lacking the visibility and credibility you need to scale?

I help start ups and scale ups be seen, believed, and remembered.

I am an experienced publicist that has worked with early stage startups, hyper growth companies, tech leaders and elite venture firms. I work the way startups do - fast, flexible, and focused on outcomes.

No bureaucracy, no bloated retainers. Just an expert consultant embedded with your team, turning strategy into action in real time.

Request a free 30 minute consultation

“Toby worked effectively and efficiently, delivering a dramatic uplift in media coverage and awareness - both in the UK and North America. His work has been invaluable in supporting sales, talent acquisition and fundraising efforts.”

Simon Muderack, CEO at Windracers (raised $40m in funding and grants)
“Toby hit the ground running - quickly getting to grips with the market positioning of a complex product set. Toby's deep experience and relationships delivered great press coverage and substantially raised our profile.”

Will Neale, Founder at Fonix (listed on FTSE)
“Toby was incredibly helpful in positioning us as thought leader and getting our message across through the media to our target audience. Professional, direct and a pleasure to work with. Highly recommended.”

Michael Jackson, Partner at Mangrove Capital Partners (seed investor in numerous unicorns including Skype, Wix.com, K Health, Flo, Red Points, The Bank of London)
"I’ve worked with Toby Walsh on several occasions, from our time together at Grabyo to other start-ups I’m involved with, and he’s consistently impressed me with his PR expertise and dedication. Toby brings a rare combination of creativity, strategic thinking and a vast network that he leverages to deliver results.”

Gareth Capon, CEO at Grabyo (raised $10m from Jorg Mohaupt, Nicole Junkerman, Thierry Henry, Tony Parker)
"Toby's creativity and storytelling skills were like rocket fuel for our business. He devised a series of integrated campaigns which successfully engaged our target audience across multiple channels and established us a leading innovator in the legal industry. It was also really refreshing to work with Toby directly. I've found that with bigger agencies you don't get the same exposure to the most experienced folks (they pitch well but often hand over to recent grads, who are bright but not experienced). No such issues with Toby!"

Daniel van Binsbergen, Founder at Lexoo (raised $7m Series A from Earlybird)

Build Your Narrative, Not Noise.

In today’s crowded marketplace it’s difficult to differentiate and cut through the noise. I can define the strategic narrative that investors fund, customers buy into, and employees rally behind. I make sure every word drives value.

Earn Credibility Fast.

In early stages, perception is reality. I secure the coverage, thought leadership, and third-party validation that signal you’re a serious player — to the market, investors, and future hires. Every story I place builds momentum and trust.

Communications that Compound

I lay the foundations and scale — messaging systems, brand frameworks, and media infrastructure that grow with you. Every milestone becomes a building block toward valuation, market leadership, and category ownership.

Grabyo

Grabyo’s launch campaign generated widespread media coverage - from TechCrunch to The Financial Times - driving deals with the world’s largest sports rights holders, partnerships with social platforms and investment from elite VCs and mega sports stars Thierry Henry, Cesc Fabregas and Tony Parker.
Windracers

Expert media handling skills ensured trials by the dual-use drone developer reached a global audience, without a global agency. Following extensive media coverage - including 14 features by the BBC (TV, radio and online) and a company profile in the Financial Times - Windracers struck numerous deals and is now scaling rapidly.
Mangrove

The thought leadership campaign made Michael Jackson one of the top commentators in crypto, featuring in everything from Financial Times and Bloomberg to BBC Radio 4. As well as building credibility among crypto founders and driving exceptional deal flow, Michael was also invited to interview Luxembourg’s Prime Minister.
Echobox

AI company Echobox wanted to maximize PR value of its funding round from LocalGlobe and Mangrove. The campaign generated coverage in media and marketing trade press, as well as the most influential business and technology outlets including TechCrunch, Bloomberg, BBC News and Sunday Times.
W Autonomous

With just a week’s notice, a media event was organized alongside the drone landing on aircraft carrier HMS Prince of Wales - generating national media coverage as well as articles in the most influential defense and aerospace media in Europe and North America. The company has since secured contracts from the UK Ministry of Defence.
Saga

Saga needed to build credibility among financial institutions and regulators ahead of its digital currency launch. Coverage of its seed round in the Financial Times as well as leading crypto and fintech media positioned it as a top tier crypto startup.
Lexoo

Momentum from Lexoo’s funding announcement just kept going, thanks to a series of integrated campaigns which drove regular coverage in the top legal industry press and engaged GCs directly on LinkedIn.
Wimbledon

A trick shot by Roger Federer at The Championships rapidly clocked up over 50m views on social media and became a defining moment in the evolution of sports broadcasting thanks to coverage in the most influential business and sports industry media worldwide.
Kaspersky

Kaspersky’s online bootcamp was devised to build links with the cyber startup community. Coverage on TechCrunch generated interest among founders and demonstrated the companies commitment to innovation.