I turn complex technology into clear, credible narratives that win contracts, partners and investment.
As companies grow, decision-making slows, stakeholders multiply and risk aversion creeps in. The company’s narrative becomes safe, consensus-driven and diluted. Internally, people inherit assumptions, repeat narratives and avoid challenging leadership.
I help companies when something changes or breaks, and they realize their narrative needs sharpening. They may be approaching a high stakes moment or hitting an inflection point. They may be failing to win despite having a great product, struggling to tell a coherent story about what they do or losing to competitors that own the narrative and are seen as category leaders.
I am an experienced communications operator that has worked with frontier technologies, hyper scalers, public companies, elite venture firms and investment banks across Europe and North America. I turn complexity into clarity, I help executives become thought leaders and I create alignment that drives impact.
I am fast, flexible, and focused on outcomes. No bureaucracy, no hand-holding. Just an expert consultant embedded with your leadership team, helping you become clearly understood and strategically positioned when it matters most.
Strategic Advisor to CEOs and Leadership Teams.
I've spent most of my career working directly with CEOs and leadership teams, helping them articulate complex technologies, build trust with key stakeholders, navigate high stakes moments and lead markets. I work independently but collaboratively, move quickly, advise leaders directly and operate across teams and departments.
Translate Complexity into Clear, Credible Narratives
I help organizations doing complex, innovative work explain what they do and why it matters in a way that builds credibility with buyers, partners, investors, media, and policymakers. I’ve worked with early stage startups, hyper scalers, industry leaders and institutional investors - covering everything from AI and business transformation to cyber and defense tech.
Focus on Business Outcomes, Not Outputs
My focus is on impact. I measure success based on what leaders achieve and how decisions are influenced. I’ve crafted narratives that have moved markets, helped secure major defense contracts and attracted billion-dollar acquisitions.
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Windracers
Dual-use drone developer Windracers operated in a crowded market, dominated by very well funded companies. I helped the leadership team to clearly articulate its capability, relevance and strategic value. I then took the narrative to market through regular, high impact coverage in the most trusted and influential media channels - from Financial Times and BBC, to Defense Week and Janes. Windracers won a Financial Times Tech Champion Award and secured a major contract with the UK Ministry of Defence. Its platform is now operational in the UK, Ukraine, United States and Africa.
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Mangrove Capital Partners
Mangrove wanted to improve its crypto deal flow. I crafted a compelling narrative on behalf of investor Michael Jackson (ex-COO of Skype) and took it to market through viewpoints, research papers, industry commentary and events. Michael became one of the most trusted commentators in crypto, featuring regularly in the most influential business, fintech and crypto media - from Bloomberg and Radio 4 to CoinDesk. As well as building credibility among crypto founders and driving exceptional deal flow, Michael was also invited to interview Luxembourg’s Prime Minister.
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MarK Tluszcz
I helped Forbes Midas List investor Mark Tluszcz, CEO of Mangrove Capital Partners and Chairman of Wix.com, build notoriety and demonstrate that he was a step ahead of other venture capitalists - through strategic narrative, pithy industry commentary and insightful, well crafted technology conviction reports. Mark regularly featured in the most trusted business and technology media, from Bloomberg TV to TechCrunch. It drove strong deal flow, supported $600m of fundraising and helped build a portfolio of unicorn. His firm is now recognized as one of the top early stage VCs investing in Europe and Israel.
