Toby Walsh has worked in technology communications since 2000 and has a deep understanding of the industry having led teams at the most respected agencies globally including Brands2Life (UK’s #1 technology PR agency), WE (Microsoft’s agency of record) and Sparkpr (the San Francisco agency that launched Skype and Dropbox). His clients ranged from high growth businesses such as Palo Alto Networks to establish leaders such as Microsoft and Cisco Systems.

He recognized that while PR could be enormously powerful for startups, agencies were largely designed for established companies with deep pockets and the time and resources to support agency teams and trainees. He went independent in 2013, offering the strategic approach of large agencies without the inefficiencies of a large agency team. He has since worked with elite venture firms and numerous Seed, Series A and Series B startups. He has a strong global network and regularly places stories in the most influential media outlets, from Bloomberg and TechCrunch to BBC News.

In 2025 he moved from London to Vancouver, to serve companies based on the West Coast and assist European startups expanding into North America. He has also established a network of independent publicists across different regions, sectors and specialties in order to scale media infrastructure as needed for clients.